THE NEXT KOLAVERI DI???

Looks like our movies are exploring social media to make their promotional material go viral and get some publicity for their movies. Following Dhanush's 3, it's the Telugu rom-com Naa Ishtam that's making all the positive vibes in the cyberspace. 

Naa Ishtam is directed by Prakash Toleti and scored by Chakri. The movie is still under production and is expected to release in March. A teaser trailer, released by the film's lead Rana Daggubati, went viral immediately. Genilia is Rana's co-star in the movie.